**Privacy Policy**
**Effective Date:** \01.06.2025
At Wild Side (the “Company”, “we”, “us”, or “our”), protecting your personal data is a top priority. This Privacy Policy outlines how we collect, use, and protect your personal data when you visit our online shop and purchase our children’s outdoor apparel.
We comply with the **General Data Protection Regulation (EU) 2016/679 (GDPR)** and all other applicable data protection legislation in the European Union.
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### 1. **Data Controller**
The data controller responsible for your personal data is:
**Wild Side ltd**
Sofia, Bulgaria
Email: kristiana@mywildbugs.com
Phone: 00359885294792
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### 2. **Personal Data We Collect**
We collect the following categories of personal data:
* **Identity Data** – first name, last name, company name (if applicable)
* **Contact Data** – email address, phone number, billing and delivery address
* **Order and Transaction Data** – products purchased, payment method (note: we do not store payment card information), delivery method
* **Account Data** – if you create an account, your username and password
* **Technical Data** – IP address, browser type, operating system, referral source, and browsing behavior via cookies
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### 3. **Legal Bases for Processing**
We process your personal data based on one or more of the following legal bases under the GDPR:
* **Contractual necessity**: to process and fulfill your orders
* **Consent**: for marketing communications, if you opt in
* **Legal obligation**: for accounting, tax, and legal compliance
* **Legitimate interests**: to improve our services and prevent fraud
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### 4. **Purposes of Processing**
We use your personal data for the following purposes:
* To manage your account and process your orders
* To send order confirmations, shipping updates, and customer support
* To personalize your shopping experience
* To comply with legal obligations (e.g. tax regulations)
* To send promotional emails (only if you have consented)
* To improve our website functionality and marketing performance
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### 5. **Cookies and Tracking Technologies**
We use cookies and similar technologies to enhance user experience, analyze traffic, and offer personalized content. You can control your cookie preferences via your browser settings or our cookie banner.
For more details, see our \[Cookie Policy].
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### 6. **Data Sharing and Transfers**
We only share your data with trusted third parties where necessary, including:
* Payment service providers (e.g. Stripe, PayPal)
* Delivery partners (e.g. courier companies)
* IT service providers (e.g. hosting, email services)
* Legal and accounting professionals (if required by law)
We do not sell your personal data.
If we transfer your data outside the EEA, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the European Commission.
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### 7. **Data Retention**
We retain your personal data only as long as necessary for the purposes listed above, or as required by applicable laws (e.g., tax and accounting laws may require retention for 5–10 years).
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### 8. **Your Rights under GDPR**
You have the following rights:
* **Access** – request access to your personal data
* **Rectification** – correct inaccurate or incomplete data
* **Erasure** – request deletion (“right to be forgotten”)
* **Restriction** – request restriction of processing
* **Data Portability** – receive your data in a structured, commonly used format
* **Objection** – object to processing based on legitimate interests
* **Withdraw Consent** – where processing is based on consent
To exercise any of these rights, please contact us at: \[Insert contact email]
You also have the right to lodge a complaint with your local Data Protection Authority.
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### 9. **Children’s Privacy**
We do not knowingly collect personal data from children under 16 without parental consent. If you believe we have collected data from a child, please contact us immediately.
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### 10. **Data Security**
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse.
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### 11. **Changes to This Policy**
We may update this Privacy Policy from time to time. The most current version will always be posted on our website with the updated effective date.
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**Contact Us**
If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact:
**Wild Yarn**
Email: \[Insert contact email]
Phone: \[Insert phone number]
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Would you like this translated into Bulgarian or another language, or tailored further to match your country of registration (e.g., Bulgaria, Germany, etc.)?