For modern families who love nature and value comfort, finding the right clothes for children can be challenging. At The WILD, we’re committed to using natural materials that are gentle on the skin, easy to care for, and kind to the planet.
That’s why we use Lyocell, a plant-based fiber made from sustainably sourced eucalyptus trees. It’s soft, breathable, durable—and perfect for everyday adventures.
Naturally Soft and Gentle on Skin
Lyocell is one of the softest fabrics in the world. It feels smooth and silky to the touch—perfect for children’s sensitive skin.
Fibers are round and uniform, reducing friction and irritation
Perfect for kids with eczema, allergies, or sensitive skin
Softer than cotton, smoother than silk
Many parents tell us their children love how comfortable our clothing feels—and are less likely to fuss about what they’re wearing.
Breathable and Moisture-Wicking
Active kids need clothes that help them stay cool and dry. Lyocell absorbs moisture 50% more efficiently than cotton, helping regulate temperature and reduce stickiness on hot or humid days.
- Keeps skin dry and cool
- Prevents chafing from sweat and movement
- Ideal for layering in spring, summer, and autumn
Whether your child is climbing trees, building forts, or walking to school, helps them stay fresh and comfortable.
Antibacterial and Odor-Resistant
Thanks to its natural properties, the fabric inhibits the growth of bacteria better than cotton or synthetic fabrics.
- Fewer bacteria means less odor
- Garments stay fresher between washes
- Great for busy parents and active kids
This makes the fabric perfect for items worn often—like T-shirts, leggings, and underlayers.
Kinder to the Planet
Lyocell is made from fast-growing eucalyptus trees in sustainably managed forests. The manufacturing process uses a closed-loop system that recycles water and solvents, making it one of
the most eco-friendly fabrics available.
- Produced with minimal water and energy
- Biodegradable and compostable
- Certified by FSC®, EU Ecolabel, and OEKO-TEX® Standard 100
By choosing our fabrics, you’re not just protecting your child’s skin—you’re also protecting their future planet.
Strong, Durable, and Easy to Care For
Despite its silky feel, Lyocell is strong and long-lasting—ideal for the rough-and-tumble world of children.
Holds its shape and color even after many washes
Resists shrinkage and pilling
Machine washable and quick to dry
No need for special care routines. Just wash, dry, and get back outside.
Lyocell vs. Cotton and Synthetics
| Feature | Lyocell | Cotton | Polyester/Synthetics |
|---|---|---|---|
| Softness | Very soft | Medium | Varies, often rough |
| Moisture-wicking | Excellent | Poor | Surface only |
| Odor resistance | Strong | Weak | Poor (traps odor) |
| Environmental impact | Low (closed-loop) | High water use | High (microplastics) |
| Biodegradable | Yes | Yes | No |
Lyocell offers the best of both worlds—comfort and sustainability—without compromising on performance.
Perfect for Everyday Adventures
At The WILD, we use Lyocell for:
- Everyday T-shirts: Soft, stretchy, breathable
- Leggings and pants: Durable, flexible, comfy
- Dresses and tops: Lightweight and naturally beautiful
Inspired by nature and designed for everyday play, our pieces let kids move freely and look great—without harming the environment.
Final Thoughts: A Smart Choice for Kids and the Planet
Lyocell is more than just a fabric—it’s a promise. A promise to dress our children in clothes that are soft on their skin, strong enough for daily adventures, and sustainable for the world they’ll grow up in.
If you’re looking for gentle, natural, and practical kidswear, Lyocell is the smart choice.