Our Wild Story Begins in Nature
Wild Projects started with a simple idea: what if clothes could bring
families closer to nature — not further from it?
As nature-loving parents, outdoor enthusiasts, and sustainability
advocates, we wanted to build more than just a clothing brand. We
wanted to build a movement — one that encourages families to spend
time outdoors, connect more deeply with the world around them, and
dress in a way that respects both people and the planet.
That’s how Wild Projects was born.
One Vision, Three Brands, One Wild Heart
Wild Projects brings together three unique brands, all sharing the
same values of natural living, high-quality craftsmanship, and
environmental responsibility:
The Wild Apparel – Mountain-inspired adult apparel made from premium natural
fabrics like wool, TENCEL™, and linen. Designed for conscious
adventurers and slow-living souls.
WLDLY Kids – Everyday children’s clothing that’s playful, practical,
and gentle on young skin. Made from sustainable fabrics, with nature
in every stitch.
RideWild – Our newest project: bike and activewear from natural
fibers, crafted for cyclists who care about performance and the
planet. Because even the fastest rides can be slow fashion.
Why We Choose Natural Fabrics
We’re passionate about natural fibers because they’re healthier for
our children, gentler on our skin, and better for the Earth. Materials
like merino wool, linen, and TENCEL™ are breathable, biodegradable,
and sourced with care.
Synthetic fabrics shed microplastics, trap sweat, and come from fossil
fuels. That’s not the future we want to pass on to our kids. Instead,
we choose fabrics that come from nature — and return to it.
Slow Fashion. High Quality. Small Impact.
Wild Projects is rooted in the principles of slow fashion. That means:
Thoughtfully designed collections
Natural and sustainable materials
Ethical production and fair labor
No seasonal overproduction or waste
Garments made to last, repair, and re-love
We believe that buying less — and buying better — is one of the most
powerful ways to care for the Earth.
Our Mission: Inspire Families to Live Wild and Free
Our clothing is made to support outdoor play, daily adventures, and
every quiet moment in between. But more than anything, it’s made to
inspire families to reconnect with nature.
Because we believe that raising kids close to the Earth creates more
conscious, creative, and compassionate humans. And we know that the
future belongs to the children who play outside, explore freely, and
grow up with mud on their boots and wonder in their eyes.
Join the Wild Movement
Whether you’re hiking a mountain trail, biking a forest path, or
simply walking to school hand-in-hand with your child, our clothing is
made to move with you — naturally.
Thank you for being part of this wild journey.
Let’s raise a generation that lives slowly, loves nature, and wears it well
